XY Learn · Value Creation
UX & Human-Centred Design
Experience is the product feature customers pay for and never name.
Δ Experience
Duration
3 days
Hours
12 hours (4 hours/day)
Delivery
Online studio format
Who it's for
Product, design and engineering leads
The hook
Users do not churn because a feature is missing. They churn because the third step took nine clicks and one guess.
Intent · Instrument and remove friction across activation and habit, and build an experience system the team can extend without a designer in every room.
Take this if
Six signals you are leaking this value
01
Activation drop-off nobody can explain
02
Support tickets repeat the same three confusions
03
Design is a service desk, not a discipline
04
No design system — every screen is bespoke
05
Accessibility is a compliance afterthought
06
AI features bolted on as a chat box
About the course
Human-centred design begins with the struggle, not the screen. We map the user's decision moments, then design the shortest credible path through them.
You will run friction audits, build an experience spine (activation → habit → expansion), and stand up the primitives of a design system.
2026 additions: designing AI-mediated interfaces — trust, correction, undo, provenance and graceful failure — plus accessibility (WCAG 2.2) and multi-modal input as defaults.
Tools you will use
- Friction audit sheet
- Usability test protocol
- Journey instrumentation map
- Design token starter
Prerequisite
A live product or prototype and access to its analytics.
Curriculum
What we cover, hour by hour
01 · Friction audit
- Task-based usability testing at speed
- Funnel and event instrumentation for activation
- Heuristics review and severity scoring
- Support and session evidence mining
02 · Experience spine
- First-run design and time-to-value
- Habit loop and expansion moments
- Information architecture and naming
- Empty, error and edge states as first-class
03 · System and AI surfaces
- Design tokens, components and contribution rules
- Designing for AI: trust cues, provenance, correction, undo
- Accessibility and inclusive defaults (WCAG 2.2)
- Design QA in the delivery pipeline
Key takeaways
- A scored friction backlog
- An activation redesign with measurable target
- The starting kit of a design system
- Patterns for trustworthy AI interfaces
You leave with
- Friction backlog
- Activation redesign spec
- Design system primitives
- Accessibility checklist
Measured value
The numbers this course is meant to move
| Metric | Target |
|---|---|
| Activation rate | +10–25 pts on the redesigned path |
| Time to first value | Cut by half |
| Task success rate | > 85% unaided |
Run this with your team
Cohort seats or a private team session — 12 hours (4 hours/day), delivered online and applied to your own venture.
Similar courses · Value Creation