The state-transition layer · 01 → 09
Nine stages. One movement.
The lifecycle is not a service menu. It is the sequence of questions a venture must answer to move from where it is to where it could be.
DISCOVER V → DESIGN V → CREATE V → CAPTURE V → SCALE V
01
Discover
What is worth changing?
Research, ethnography, jobs-to-be-done, segmentation, TAM, beachhead selection, stakeholder maps, behavioural analysis.
Drivers under pressure
Relevance
Job importance, frequency, urgency of the pain
Trust
Proof, references, brand, security posture
Access
Distribution, geography, language, price ceiling
The venture value graph
Every stage sits on the same dependency chain.
01 Venture02 Stakeholders03 Needs / Jobs04 Market05 Value Drivers06 Business Model07 Product / Service08 Technology09 GTM / Distribution10 Operations11 Economics12 Capital13 Scale14 Enterprise / Societal Value
Locate yourself on the graph →