About StartupXY

Built by operators who have moved businesses from X → Y.

StartupXY brings product builders, technologists, investors and transformation leaders around one operating system—so founders get the right intervention, not generic advice.

100+

Startups supported

0 → Scale

Operating range

Value drivers

Global

India · US · EU

Our point of view

Advice is easy. Movement is measurable.

Startups rarely stall because founders lack ambition. They stall because the value gap is unclear, the intervention is mistimed, or the right operator is missing.

We locate the current state, define the destination and engineer ΔV across people, process, product, growth and capital. Every engagement is tied to evidence, decisions and measurable movement.

Core team

Cross-functional by design.

Operators with depth in the decisions that determine whether a venture compounds or stalls.

Nikhil Gupta

Product management · Enterprise technology · AI & SaaS

Venture strategyProductScale

Experience

Mentor across IIM Ahmedabad CIIE, Startup India, Atal Innovation Mission, EU ClimateLaunchpad and university incubators.
Mentored 84+ startups, SMEs and incubators across product, business model and growth decisions.
Led enterprise product management and global engineering teams across unified communications, collaboration, SaaS and AI.
Helped build product lines from zero to approximately $250M in revenue, with around 28% net-positive margins across products.
Launched three products and delivered 25+ product cycles from incubation and go-to-market through scale.
IIM Calcutta alumnus.

Reena Ashok

Investment banking · M&A · Fundraising

CapitalStrategyM&A

Experience

CEO, SAR Global Advisors, with 20+ years across investment banking, strategic alliances, mergers and fundraising.
Led successful IPO advisory engagements for companies listed on NSE and BSE.
Focused on investment opportunities for high-net-worth investors.
Brings experience across advertising, business strategy, fundraising and M&A.
Former CEO, Mob Atom Computing; IIT Roorkee alumna.

Vincent Lextrait

Technology veteran · CEO, Metaspex LLC

AutomationTechnologyScale

Experience

Former President and CEO of Amadeus (2018).
Led pioneering work in airline-industry IT automation, revenue integrity and robotics.
Builds systems operating at global scale and enjoys working with ambitious founders who want to make a meaningful dent in the universe.
PhD in Computer Science; based in Boston, USA.

Aram Attar

EU business · Venture capital · Corporate finance

EuropeFundraisingFinance

Experience

Founder, Tytchme Academy, and an advisor on European business and venture capital.
Experience across fundraising, venture capital and corporate venture development.
18 years in financial management, leveraged buyouts, private equity, venture capital and M&A.
Startup investor and advisor.

Partners

Capability beyond the core.

Shishir Shrimal

Portfolio management · Innovation · Transformation

PortfolioInnovationGrowth

Experience

Founder, EPS, with 20+ years of professional experience.
Certified Six Sigma Master Black Belt and Project Management Professional.
Specialist in portfolio and project management, design thinking, transformation and change management.
Senior Management Programme, IIM Calcutta.

Sushant Pande

People strategy · Customer experience · Process excellence

PeopleProcessCX

Experience

Founder, EPS, with 20+ years of leadership experience.
Certified Six Sigma Black Belt and Lean Facilitator.
Expertise across the sales-to-delivery lifecycle, customer experience, service culture, process excellence and people strategy.
Sector experience across BFSI, cards and personal finance, technology, LPO and KPO.

In remembrance

David Sullivan

Industry veteran · Business and technology mentor · Founder, Promenade Wines

David brought rare pattern recognition, commercial courage and generosity to founders. We remember his contribution to StartupXY and the practical wisdom he shared with every team he supported.

Helped achieve two Nasdaq IPOs across AudioCodes and Synchronous Research.

Led acquisitions and strategic negotiations, including Nimcat Networks’ acquisition by Avaya.

Closed major agreements involving Dell, Wells Fargo, US Bancorp, Kaiser Permanente and the State of California.

Co-filed patents, backed emerging technology companies and helped founders convert invention into enterprise traction.

Work with us

Bring the problem. We’ll bring the right operators.

Contact the team →