Field Framework · StartupXY
A step-by-step instrument that scans for signals before it names a gap: dig the trends and the primary/secondary evidence first, let the gap statement fall out of what you actually found, then weigh it, screen it against Porter's five forces and the me-too/substitution tests, and map what survives onto your own Value Parameter Library — with a live composite model that updates as you go.
Evidence rule: every score is segment-specific and confidence-adjusted. Guided-test completion alone is not verification; link a respondent, source, or evidence record. Supporting and contradictory findings are both retained.