What is Must. “To shape change agents that focus on 10X Impact People, Planet & Profit.” “To create Value that’s both Sustainable at scale & monetizable.” “No matter what Human dignity always triumphs Business value.” “We cultivate our Hearts before the Mind. & to Work, Indulge and Play hard as one Team.” “That there can never be a compromise on Customer Value.” “That outcomes matter, but means matter more a.k.a ethics.” “That we are as good as our team, so we stick to solve, no matter what.” “That we remain a Startup XY family always.”