XY Learn · Value Scale
How to Pitch
Pitch to win — the INVESTING principle, applied to your deck.
Δ Narrative
Duration
2 days
Hours
8 hours (4 hours/day)
Delivery
Online workshop with live pitch fix
Who it's for
Startups seeking funding
The hook
VCs invest in people and evidence, not adjectives. Your deck's job is to make the evidence impossible to misread.
Intent · Build a 10-slide pitch that carries your brand, your product and you — and know exactly where your gaps are before an investor finds them.
Take this if
Six signals you are leaking this value
01
Deck opens with market size
02
Twenty slides, no single memorable claim
03
Traction slide has no cohort or retention view
04
No credible 'why now' or 'why you'
05
Financials cannot be defended line by line
06
No answer to the obvious risk question
About the course
The pitch street is noisy — VCs see hundreds of decks reciting market share. Start with the persuasion hook: a 30-second elevator pitch covering the did-you-know human moment, the impact, why you, and the money opportunity.
We use the StartupXY INVESTING principle: Important to whom and why · Now is the moment · Valuable to market · Estimatable to scale · Simplicity in experience · Tailwinds for speed · Intellectual property for 0→1 · New-gen moment · Gain in money and market share.
We do not guarantee funds. We guarantee you will know where your gaps are and what is still needed to make a dent. 2026 additions: AI-era defensibility questions, data-room hygiene, and diligence-proof metric definitions.
Tools you will use
- INVESTING scorecard
- Pitch fix review
- Data room checklist
- Term sheet glossary
Prerequisite
Startups actively seeking funding.
Curriculum
What we cover, hour by hour
01 · The hook and the story
- 30-second, 2-minute and 5-minute elevator pitches
- The human story and why this is your purpose
- Persuasion hook construction
- Authenticity under pressure
02 · The 10-slide fix
- Slide-by-slide rebuild against INVESTING
- Traction: cohorts, retention, unit economics
- Business model viability and the money slide
- Defensibility in an AI-commoditised market
03 · Diligence and the raise
- Data room structure and metric definitions
- Term sheets: what the clauses actually do
- Negotiation posture and process design
- Gap map: what you must fix before you raise
Key takeaways
- The big picture, clearly told
- An elevator pitch deck
- Value and messaging
- Business model viability
- Term sheet literacy and negotiation
- Your human story, told with authenticity
- A written gap list
You leave with
- Rebuilt 10-slide deck
- Elevator pitch scripts
- Gap map
- Data room index
Measured value
The numbers this course is meant to move
| Metric | Target |
|---|---|
| Deck length | 10 slides, one claim per slide |
| Meeting-to-next-meeting | > 30% conversion |
| Diligence questions unanswered | Zero at first meeting |
Run this with your team
Cohort seats or a private team session — 8 hours (4 hours/day), delivered online and applied to your own venture.
Similar courses · Value Scale