Bad Pricing Symptoms ?
Ok with any price ?
ZOPA Spectrum wide
Churn Loss if price increase
Low pricing confidence
Copying Competetior
Mostly Discounting
About Value Pricing
Pricing is more than a revenue function, a weapon for Growth, Strategy and Blunting your competition. It can steer firms brand image, costs and competition is many ways when used right.
The real test of any business model lies in its Price Test, if you increase your price by 10% and your demand curve remains strong you have nailed your Business Model.
Learn How customers perceive value & How value based pricing can make you win.
As a rough rule your customer must perceive value 5X – 7X of what you charge. Costs borne by us as a firm should be lower than Price. Typically Costs are bound to the Business Model, Industry dynamics, Value chain, Power concentration.
Business Models have to work at economies of scale where your marginal costs move from Unit Loss to Unit Profit to Near 0 Costs at scale.
Key Take Aways
- How to do Value Pricing.
- Apply types of Pricing.
- Detect Pricing Leaks & Mistakes.
- Understand cost structures.
- Navigating Industry limitations.
- Value chain margins.
- Pricing games.
- BEV Analysis.
- Competitor Moves.
Pre Requisites
Some understanding of digital products and curiosity to learn something new.
Pricing Leader
16 Years as Product leader with panache for SaaS Business & Technology.
He lives to create global enterprise business platforms & Hi-Tech products. An expert in enabling new Business Models and fixing broken ones.
He also Serves as a Startup Mentor having mentored 84+ Startups globally.
Currently, Mentor @ Startup India, Atal Innovation Mission, CIIE (IIM-A) & various Accelerators across India.
Nikhil loves to create Winning business, Hi-performance teams & Products @ hyper scale.
Price to Win
Pricing Basics
- What is Value Pricing.
- Types of Pricing.
- Mapping Pricing to a Segment.
- Pricing Objectives.
- Different aspects in B2B B2C and B2B2C markets
Apply Pricing
- What if Scenarios.
- Costs & Margins in Value chain.
- Our Cost Curves – Unit Economics- MC, MR,AR, AC.
- LTV, CAC , Churn rates.
- BEV Tests
- Price- Demand schedule test.
- Sand Boxing.
- Iterations.
Strategic Lens for Pricing
- Competitor Pricing.
- Pricing impact on Consumer, Business Model & Competitor.
- How to cross-sell, Upsell.
- Psychological Pricing.
- Pricing Mistakes.
- Working Capital Mgmt.
Still have doubts, know more...
Similar Courses
F.A.Q 's
- Business Leaders.
- Growth Hackers.
- Designers.
- Product Leaders.
- Entrepreneurs.
- Entrepreneur Students.
As a doers approach our Coaching modules are geared for Startups and Growth companies seeking applied skills and insights from Industry doers. We engage you to apply your learning to your context & iterate.
We coach and run boot-camps both in online and offline mode. It all is based on the number of participants and engagement.
All our programs are Learn today and apply tomorrow.You test what you apply and iterate. All programs and bespoke and impact driven.
Of-course, If you are planning your own startup or leading a Product launch or wanting to climb up the leadership ladder you can join the coaching led course.
This is not your learning usual course but it is hands-on applied coaching. So expectation is that you either have a Product, Project or a Startup where in you can apply and tweak your skills and outcomes real-time.
The Coaching given and the curriculum designed is by the industry experts the doers who apply their skills day in day out to tweak Business, Products, Customer excellence.
Spring up your skills by learning from experts and not theorists.
If you don't like the course and ask for refund before 20% of the course is complete you get full refund no questions asked. After you complete 20% of the course there are no refunds.
Of-course once in StartupXY family you get access to events, network and doubt sessions.
Create 10X Value.
