Segmentation & Product Market Fit

Learn to Micro-segment Markets in Multiple Ways

Duration

2 Days
(4 Hour Each)

Delivery

online

Fee

On Request

Segmentation Symptoms

We want to Sell to a Vertical

No Segmentation Attributes

No Segmentation Map to 4Ps

Custom Requests

Segment Message is Missing

Heavy Discounting

About Go to Market Training

MicroSegmentation is granular clusters of macro segments. Micro segment clusters customers into extremely precise segments, based on various factors, including behavioral predictions.

It further allows you to target market strategies with precision. Lean how Ai and ML tools can help in Segmentation and recomedation.

Key Take Aways

  • What is Segmentation & Micro-segmentation.
  • How to Micro-segment.
  • Target Micro-segments.
  • Segment Money Play.
  • Segment Churn prediction.
  • AI tools & Algorithms for Predection.

Pre Requisites

Curiosity to learn, apply & impact.

Segmentation Leader

Nikhil
Gupta

16 Years as Product leader with panache for SaaS Business & Technology.

He lives to create global enterprise business platforms & Hi-Tech products. An expert in enabling new Business Models and fixing broken ones.

He also Serves as a Startup Mentor having mentored 84+ Startups globally.

Currently, Mentor @ Startup India, Atal Innovation Mission, CIIE (IIM-A) & various Accelerators across India.

Nikhil loves to create Winning business, Hi-performance teams & Products @ hyper scale.

Micro-Segmentation

Level 1

  • What is Segmentation.
  • What is Micro Segmentation.
  • Segmentation Attributes.
  • Mapping Segment to Value.
  • Micro-Segmentation : Behavior, Need, Value, Decision, Demography.

Level 2

  • AI & ML Algorithms, Tools to Micro-segment.
  • Segment Monetization Assessment.
  • Segment Target Marketing.
  • Segment Roadmap.
  • Segment Validation.
  • Segment Personalization.
  • Upsell, Cross Sell games.
  • Understand how we decide when one segment needs are addressed.
  • Predicting Segment Churn rate & Call to action.

Still have doubts, know more...

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F.A.Q 's

  • Business Leaders.
  • Growth Hackers.
  • Designers.
  • Product Leaders.
  • Entrepreneurs.
  • Entrepreneur Students.

As a doers approach our Coaching modules are geared for Startups and Growth companies seeking applied skills and insights from Industry doers. We engage you to apply your learning to your context & iterate.

We coach and run boot-camps both in online and offline mode. It all is based on the number of participants and engagement.

All our programs are Learn today and apply tomorrow.You test what you apply and iterate. All programs and bespoke and impact driven.

Of-course, If you are planning your own startup or leading a Product launch or wanting to climb up the leadership ladder you can join the coaching led course.

This is not your learning usual course but it is hands-on applied coaching. So expectation is that you either have a Product, Project or a Startup where in you can apply and tweak your skills and outcomes real-time.

The Coaching given and the curriculum designed is by the industry experts the doers who apply their skills day in day out to tweak Business, Products, Customer excellence.
Spring up your skills by learning from experts and not theorists.

If you don't like the course and ask for refund before 20% of the course is complete you get full refund no questions asked. After you complete 20% of the course there are no refunds.

Of-course once in StartupXY family you get access to events, network and doubt sessions.