GTM Symptoms
Buyers can't tell the difference
You are selling 20+ features
Thin spread @ omni channel
No Brand recall
Sales conversion is slow
Heavy Discounting
About Go to Market Training
You have built your product and now you want to take it to the market, correct.
Wrong, you don’t warm the market post product development else we loose lead time.
Learn to position your value in time, built a positioning pitch that resonates with your customer. Deploy messaging that hooks.
Establish channels that invoke sales from Day 1.
Customers don’t really care how much you know, until they know how much you care.
Key Take Aways
- GTM Conceptualization?
- GTM Strategy.
- GTM Penetration.
- Crossing the Chasm.
- Sales Playbook.
- Win-Loss analysis.
Pre Requisites
Curiosity to learn, apply & impact.
GTM Leader
16 Years as Product leader with panache for SaaS Business & Technology.
He lives to create global enterprise business platforms & Hi-Tech products. An expert in enabling new Business Models and fixing broken ones.
He also Serves as a Startup Mentor having mentored 84+ Startups globally.
Currently, Mentor @ Startup India, Atal Innovation Mission, CIIE (IIM-A) & various Accelerators across India.
Nikhil loves to create Winning business, Hi-performance teams & Products @ hyper scale.
GTM Recipie
The Why Elements
- Micro-Segmentation : Behavior based, Need based, Value based. Decision based, Demography.
- What is Go to Market for B2B.
- What is Go to Market for B2C.
- Why – Objectives of Market Strategy?
- Market life-cycles.
Positioning: Your Brand & Product
- Integrated Market Messaging.
- Buyer Positioning.
- Beneficiary Experience Journey.
- Customer Benefits Maps.
- Emotional & Functional Ladder.
Market Penetration Plan
- Omni channel Design.
- Identify Channels to lock customers?
- Map Influencers to Channels.
- How to Cross the chasm?
- Persona Personalization.
Price Lock-ins
- Pricing , Margins & Up-sells.
GTM Timelines & Targets
- Market Acquisition time line.
- Sales playbook
- Customer Demos
- Sales Targets
Win-Loss Analysis
- Win-loss analysis
- Feedback Automation
Apply & Network
- Apply skills real time.
- Test Hypothesis.
- Network.
Want to know why GTM is lifeline for Winning
Similar Courses
F.A.Q 's
- Business Leaders.
- Product Leaders.
- Entrepreneurs.
- Entrepreneur Students.
As a doers approach our Coaching modules are geared for Startups and Growth companies seeking applied skills and insights from Industry doers. We engage you to apply your learning to your context & iterate.
We coach and run boot-camps both in online and offline mode. It all is based on the number of participants and the engagement need.
All our programs are Learn today and apply now.You test what you apply and out innovate. All our programs are bespoke and impact driven.
Of-course, If you are planning your own startup or leading a Product launch or wanting to climb up the leadership ladder you can join the coaching led Micro learning leadership modules.
This is not your usual concept driven learning course but it is hands-on applied coaching. So expectation is that you either have a Product, Project or a Startup where in you can apply and tweak your skills and outcomes real-time.
The Coaching given and the curriculum designed is by the leading industry experts and doers who apply their skills day in day out to tweak Business models, create Products and who drive Customer excellence.
Spring up your skills by learning from experts and not theorists.
If you don't like the course and ask for refund before 20% of the course is complete you get full refund no questions asked. After you complete 20% of the course there are no refunds.
Of-course once part of StartupXY family always part of Startupxy family. You get access to all events, network and doubt and insight sessions.
Create 10X Value.
