Design Journey
Why Design Thinking?
What is the Problem?
Not aware of User pain journey
Who is my Customer?
What are Solution elements?
Which UX would work
Ability to Priorotize Value
About Design Thinking
Get the Culture & Mindset of Do Design before you Think Design.
Design thinking is not a process rather a flow canvas that moves Users pain to impactful Opportunities one that shapes their life.
Begin with lucid methodology & tools to create purposeful products and services. Ones which build on the principle of customer centricity & value.
Figure out the human story, the struggle , sketch their pain journey to opportunity map and rapidly Prototype Solutions that creates Emotional Delight.
Key Take Aways
- Get to Do and Apply Design Culture.
- Understand the Do design cycle.
- Find your opportunity & customer.
- Build Multi experiential products.
- Validate Value at Product, Experience and Business.
- Product Conceptualization.
- Wireframes, Mockups, Prototypes
- Conceptualization
- Feedback loops.
Pre Requisites
Mindset, Empathy, Curiosity, Doer
Design Leader
16 Years as Product leader with panache for SaaS Business & Technology.
He lives to create global enterprise business platforms & Hi-Tech products. An expert in enabling new Business Models and fixing broken ones.
He also Serves as a Startup Mentor having mentored 84+ Startups globally.
Currently, Mentor @ Startup India, Atal Innovation Mission, CIIE (IIM-A) & various Accelerators across India.
Nikhil loves to create Winning business, Hi-performance teams & Products @ hyper scale.
Do Design
Intro
- What is Design Thinking?
- What Is it used for>
- The Flow.
Empathy Stage
- Methods of Primary Research
- Methods of Secondary research.
- Behavioral Studies.
- Empathy Maps.
- Map Pain journeys.
- NPS Analysis
Define
- What is the Symptom & What is the Problem.
- Whose Problem- Customer, Stakeholder & Consumer Persona.
- Aspirations, Challenges & Pain Points.
- Persona Feature Maps.
- PAIN Priority: Cards, KANO, PFI, Weighted Avg.
- Impact – Magnitude of the Problem & Scale.
- Structural Issues – Policies, Value-chain, Power concentration, Fragmentation & Barriers.
- Alternatives & Stickiness.
- Monetization: Whats the TAM funnel, Market Size.
Ideate
- Improving Idea Average.
- Tools to Ideate.
- Thinking: Divergence & Convergence, Linear & Lateral, Additive & Reduction, Systems Thinking.
- Persona Journey Maps
- Information Architecture.
- Sketches & Wire-frames.
- Beneficiary Experience Table.
- Story Boards & Experience KPI Mapping.
- Service Maps.
- Solution Priority: Multi-Variate , KANO, 100 Dollar, MOSOCO
- Timing Viability – When, How- Buy, Build, Partner, Drop.
- How much is MMP?
- Key Assumptions.
Prototype
- Paper Proto-types & Mockups
- No Code Proto-types vs Low Code Prototypes.
- Explicit vs Implicit Intents
- Usage Maps
- Re-prioritize: KANO, 100 Dollar, A/B Tests.
- Feedback Loops
Validate
- Experience : Demos, Usage Analytics, Ethnography, Emotional Maps, A/B Testing, Vocal feed.
- Business: Inquiry, Pre-orders, Evangilism, Partnerships, Push vs Pull.
- How to know that target Segment need is addressed before you target Next Segment?
Iterate
- Improvise
- Agile & Scrum
- RoadMap & Backlog
Still have doubts, know more...
F.A.Q 's
- Business Leaders.
- Growth Hackers.
- Designers.
- Product Leaders.
- Entrepreneurs.
- Entrepreneur Students.
As a doers approach our Coaching modules are geared for Startups and Growth companies seeking applied skills and insights from Industry doers. We engage you to apply your learning to your context & iterate.
We coach and run boot-camps both in online and offline mode. It all is based on the number of participants and engagement.
All our programs are Learn today and apply tomorrow.You test what you apply and iterate. All programs and bespoke and impact driven.
Of-course, If you are planning your own startup or leading a Product launch or wanting to climb up the leadership ladder you can join the coaching led course.
This is not your learning usual course but it is hands-on applied coaching. So expectation is that you either have a Product, Project or a Startup where in you can apply and tweak your skills and outcomes real-time.
The Coaching given and the curriculum designed is by the industry experts the doers who apply their skills day in day out to tweak Business, Products, Customer excellence.
Spring up your skills by learning from experts and not theorists.
If you don't like the course and ask for refund before 20% of the course is complete you get full refund no questions asked. After you complete 20% of the course there are no refunds.
Of-course once in StartupXY family you get access to events, network and doubt sessions.
Create 10X Value.
