Business
Model..
Super-charge your Business, learn to Configure Business models in multiple ways.
Learn from Product Champs who launched Platforms for Global giants.
PROGRAM OVERVIEW
Intensive Business Model Training.
Beyond the fluff create a winning business model. Learn to create multiple business models and navigate from 30,000 ft to 30 ft.
A Business Model serves like a calibrated engine, to Identify Opportunities, Define what customers want , Segment customers, Fit key components for creating excellence a.k.a. Key Activities, Process, Assets, People and Partners for creating & delivering value a.k.a.(Products & Services).
Further, understanding the Channels to Market, Customer Journey & Relationships to Exploring Revenue & costs are vital elements of any business model.
Learn how to build in Post COVID era disruptive & Digital business model & platforms. Apply your learning to your Use case, get inspired by other industries & choose which revenue models suits you the best!, in this training you will get,
- What and Whys of business model
- Usecase examples of successful startups and corporations
- The business model kit: Tool for mapping business models and Platforms
- Business model elements- Research Tools, Strategy, Game theory, How to Pricing, Channel design & GTM.
- Ballpark figures: Calculate & visualize alternatives.
Business model training lets your team master the skills needed to pivot and make a dent.
Get winning Outcomes
Build to Win
How to Build a successful Business
How to create a World class Product
Thrive & Scale without cash-burn
Understand How to Adapt with Agility
How to create repeat Customers
Learn to Wow your Customers
Explore which business models maximizes returns
Grow & Defend your market
How to beat out your competition to dust
Champion your Strategy
Champion your Execution
Learn the tricks to Hyper-scale
Decode 100+ ways to create Business Model
Practical Use Cases to learn
How to Track, Trace & Pivot
Stuck with your Business Model
Now, Go beyond the Obvious?
Understand the, Science & Art of creating World-class platforms
Course Outline
Find gaps like a Researcher
The first steps to any winning business model, is to Find the Need and Segment need into potential Consumers & Customers. You can begin with a Problem space or Solution space but in both conditions, Learn How to conduct:- Primary Research
- Behavioral Studies
- Empathy Maps
- Struggle Detection
- Do NPS Analysis
- Ai Analytics
- Create Personas
- Who are the Users?
- Who are potential customers?
- Who have conflicting interests.
- Who are evangelists.
- Other Stakeholders
- Plot the Personas
- Plot Power Maps & RACIS flow
Assets & Process
Define all touch-points for stakeholders incl for intermediaries. Define all physical & Digital assets.
List all the activities & relationships involved in the current scenario.
It is also important to think at this stage the steps to eliminate, reduce or add for enhancing the current experience.
Choose Opportunities like a Leader
Needs that matter before & Viability Test
It is important that in this stage you validate and frame the most important pain-points of your customer.
Learn the tools on how to tap into most important pain points and issues facing potential consumers & customers.
Get to learn 7 Proven tools to prioritize and lean What is Must, What More is expected & What is WOW.
Users will also learn based on their product life-cycle and customer journey how much WOW and how much Must is needed in their release map or MMP, Minimum Marketable Product.
Focus on MMP beyond MVP.
Markets & Economic Viability
It is important to choose your segments carefully. Micro-segment for lazer sharp focus & identify which segments can be most impactful.
It is also important to note that not all segments and not all needs can be monetized.
In this module learn to do-
Micro-Segmentation
Need - Monitory Analysis
Understand the TAM
Define target SOF
Identify Beach head
Understand your Funnel
Validate the Funnel
There are Rules & there are Structures.
Like a general in the WAR its a must to understand the Rules and Structural dynamics of the Business.
Some times its not the Need but its Structural Viability that's a concern. Learn to navigate & de-code Structures.
Here you will learn to Exploit existing Structures or how to Re-Do structures.
Seek Solutions like an Innovator.
It is essential to move from Identifying the Problem to Rapid Proto-typing Customer Journeys, Flow and Digital Interaction.
- Lean to Explore the Loop.
- Sketch it
- Do Dirty Proto-type
- Review & Feedback
- Iterate
- Find 5 Alternatives
We must -
- Define the Goal for each Archetype or Persona.
Designing Archetype Journeys needs us to understand not only What is desired by the Persona but their Emotional and Experiential goals.
Learn to further Validate Journey Value?- Move from Information Architecture to UX.
- Map journey to KPI’s
- Automate NPS to Touch-points.
- Deploy Tracking & Tracking
- Automate Contextual Triggers
Synopsis:
We can map Customer Values into Buckets. There are essentially two kinds of buckets.
- Value Elements
- Value Architecture
Value elements can measure user ROI , Ex- Speed , Costs, Revenue, Time, Share etc
Value architecture is understanding the structure that delivers value. It can include Value chain, Vertical or Horizontal integrations, Compliance & Standards, Industry lobby , Power concentration ratio etc. Value Architecture is often harder to change unless disrupted with an alternative.
Learn to:
- Discover 14 Value elements.
- 7 types of Value Architecture
- Create and execute Expectation & Experience Maps
Think Money like a Banker.
Synopses:Pricing is more than a revenue function, a weapon for Growth, Strategy and Blunting your competition. It can steer firms brand image, costs and competition is many ways when used right.
The real test of any business model lies in its Price Test, if you increase your price by 10% and your demand curve remains strong you have nailed your Business Model.
Learn How customers perceive value & How value based pricing can make you win.
As a rough rule your customer must perceive value 5X - 7X of what you charge.
Learn to Maximize Value and Understand Pricing models:
Subscriptions Tiered-Pricing Freemium Model Premium (Market Skimming) Rack Pricing Differential Price Discriminatory Pricing Predatory Pricing Fixed Price Dynamic Pricing R&R Pricing Bait – Hook Model Cost Leadership.
Pricing Mistakes occur more often than not, In fact 70% of the companies lack confidence in their pricing.
- Under Pricing
- Discounting for Customer Acq.
- Discounting below AFC.
- Mistaking Freemium User as your customer.
- Imagining value without Customer Value.
- Perceived Cost vs Perceived Value mis-match.
- Miss-calculating demand schedule.
- Overlooking Customer OPEX.
- Value neutralization.
- Cannibalization using Zero-Sum.
- Over-confidence & Blind-sight.
These are just a few reasons of Pricing Mistakes.
Measure for Success:
Customer perceived value should be > Price, Often 5X times or more. Costs borne by us as a firm should be lower than Price. Typically Costs are bound to the Business Model, Industry dynamics, Value chain, Power concentration etc. Business Models have to work at economies of scale where your marginal costs move from Unit Loss to Unit Profit to Near 0 Costs at scale.
Learn to create a winning business model that handles different costs & value efficiently at scale.
- Unit Costs(Fixed, Opex)
- Marginal Costs @ Scale
- Define LTV & CAC
- Predict & Manage Chrun
- LTV 7X > CAC
- Freq, Recency, Monetary Analysis
- Rev Metrics: MRR, ARR
- Web: Active Time, Drop Rates etc
Click through Journey
BEV Simulations are key for:
1. Try to Price based on Value pricing and use BEV to understand at what scale BEV is viable.
2. Also BEV Units at Scale can be matched with Bottom up Sales funnel analysis to see if it is realistic to Acquire the amount of customers units as BEV demands in the given time-line.
3. How much Runway we might have to thwart the competition.
4. Check If the Business Model gives Scaled returns, Flat or Diminishing as Marginal revenue is added.
5. It further helps to understand key risks and assumptions taken for costs.
6. Identify Cost leaks and Elastic vs In-elastic costs in the value chain.
7. Run Scenario, Sensitivity & Monte-carlo simulations for BEV.
8. If further helps us understand our Unit Economics strategy.
Summary:It is vital to reduce our Marginal Costs and Increase our Marginal revenue. One of the most effective ways is to target Up-sells and Complimentary services & products for your existing customers. With Cost of Acq very low for existing customers and trust capital established it can be used to learn more about the customer needs and slice value accordingly. Learn to create Network effects, Up-sell and Cross -sell without friction. Value top ups also increases customer loyalty and increases switching costs. The key for up-sell and cross-sell is :
- Trust
- Customer excellence
- Low Churn Rate
- Map your Working Capital to Strategic Objectives.
- Measure your Financial health and WC Leaks.
- Split Elastic vs In-Elastic WC needs.
- Evaluate Power dynamic.
- Learn to minimize Working Capital.
- Automate Process with precision to reduce time and costs for Work In Progress or Platform in Progress.
- Manage Bill Receivables Quicker.
- Create Supplier Hooks with ecosystem strategy.
- Work on Global Optimal.
- Capital routes for Working capital.
Choosing Tech like an Architect
Summary:
- Learn Do Now scale Later approach without failing later.
- Evaluate Tech stack Costs, Time, Risks & Assumptions for Go to Market & Scale.
- Learn to Move from No Code, Low Code to Scaled Code.
- Prototype or Scale, know your Tech Stack Economics.
- Minimize Risks to Ship.
Summary:Data Privacy has taken the Internet by Storm. With the increase in Platforms cross borders, Data-center complexity, Layers of Abstraction, Open-source movement it data is more vulnerable than before. Customer data leaks happen quite so often damaging the brand reputation and enforcing punitive legal action. We as Keepers and guardians of Consumer and Customer data are mandated to protect data always.
- Understand Privacy laws & Standards
- What is PI
- What is PII
- What is Threat Modelling.
- Tools for Penetration Testing.
- Tools for Compliance & Tracking.
- Standards for Global Data-flow.
- What is FIPS, Se-Linux, DOD Standards
- Evaluate PII, Security, Performance across your Tech Stack incl Open-Source Tools for compliance - GDPR and Personal Data Protection Bill of India.
Build an Intuition for Ai
What is Ai, Computer Vision, NLP, Re-inforcement
Hook like a Behavioral Designer
Create Value ?
Persona & Elements
Motivation & Friction
Impulse & Triggers
Variable Rewards
Fixed Rewards
Leadership Boards
Behavior Analysis
Hook – Cue, Routine, Reward
Neuro-Marketing
Manage Like an Agilist
Create Value ?
Persona & Elements
Motivation & Friction
Impulse & Triggers
Variable Rewards
Fixed Rewards
Leadership Boards
Behavior Analysis
Hook – Cue, Routine, Reward
Neuro-Marketing
Defend & Grow like a Strategist
Analyse Position
PEST & Rules
Competitive Intelligence
SWOT Analysis
Strategy Canvas & Maps
Porter 5-Forces
Value Chain Analysis
Strategy Execution
Conflict & Cooperation
Balanced Score Card
Chain Integrations
Maneuvering Options (Game Theory)
Hyper – Growth
Design for Network effects
Design Switching costs
Design Data costs
Positive Sum enablement.
Design Value Arch for Scale
Scale to Platform strategy.
Modular Upsell Stack
Building Communities
How to ride 0 to 1
Hyper-growth hacks
Additive & Reduction
Navigate Assets, Process & Flow
Map to Objectives
Add Elements that Amplify
Remove elements that Negate
Track like a CEO
Do it , execution
Convert Journey to Service Maps
Define Front & BackStage
Perform Value chain Analysis
Track & Manage stream
CEO Board
Track & Trace
Adapt & Learn
Agile Adoption
Position like a Marketer
Win with Value
GTM Plan
Positioning Elements
Channels of Revenue
Customer Acq Strategy
Brand Building via IMC
Market Lifecycle Mgmt
Win with Value
Sales is the engine that drives Prospects to Conversion and become your Customer. Learn the art & science of B2B and B2C Sales Strategy, Execution and Performance.
You will get to Learn:
- Sales Strategy for B2B & B2C.
- Sales Playbook.
- Lead Generation.
- Sales Funnel.
- Channel Partner Design.
- Sales performance.
- Hacking Sales Growth.
Eliminate waste like a Pro
Don’t Overdo
Identify What to eliminate
Classify them into Buckets
Apply Tools to Validate
Deploy & Feedback
You win the war and then go for war.
Sun Tzu
Big Picture
Only on Engagement
Want to Navigate Business Models from 30,000 ft to 30ft.
Engage us and scale like a pro.
XY Product,
Helps Growth Co’s choose & build right platforms for creating customer value. Investing in right Product skills miximizes your chances of success & creating a world class Product or Platform.